Persona chip · layer 1 · kernel
Same six leads. Different mind at the wheel.
The ranking itself is the personality. The persona is not the voice — it is the value function, plus the non-linear heuristics that veto and boost.
The Editor on “CRM Pipeline”
Focus is saying no to 1,000 good things. Taste is non-negotiable.
Keep
✓ Warm referral — high fit, differentiated, fast [1.99]
“This is one of the few that matters.”
focus 0.8, leverage 0.2, evidence 0.5, taste 0.7, speed 0.8, effort -0.4, risk -0.5, reversibility 0.0
Cut
✕ Small strategic account — perfect fit, high craft [1.68]
“No. It dilutes the product. Cut it.”
focus 0.8, leverage -0.3, evidence 0.6, taste 0.7, speed 0.2, effort -0.4, risk -0.6, reversibility 0.0
✕ Mid deal — clear leverage mechanism [0.78]
“No. It dilutes the product. Cut it.”
focus 0.4, leverage 0.2, evidence 0.2, taste 0.0, speed 0.6, effort -0.2, risk -0.2, reversibility 0.0
✕ Big but messy — low data, high effort [-1.00]
“No. It dilutes the product. Cut it.”
sprawl-penalty: Diffuse. Too many things want to live.
✕ Enterprise pilot — huge deal, commodity offer [-0.44]
“No. It dilutes the product. Cut it.”
VETO(me-too-veto) — If it isn't insanely better, it's noise.
✕ Me-too commodity lead [-1.52]
“No. It dilutes the product. Cut it.”
VETO(me-too-veto) — If it isn't insanely better, it's noise.